Describe a good advertisement that you think is useful.
You should say:
Where you can see it? What it shows? Why you think it is useful? And explain how you feel about it?
Note: You will have to talk about the topic for one to two minutes. You have one minute to think about what you are going to say. You can make some notes to help you if you wish.
Model Answer:
Advertisements are a powerful means of reaching out to a large audience with information about products, services, and ideas. They are ubiquitous, appearing on platforms such as television, newspapers, billboards, and the internet.
An effective advertisement is one that successfully communicates its message and leaves a lasting impact on its viewers. A particularly impactful Indian campaign is the “Jago Grahak Jago” initiative.
Where can you see it? This campaign has a broad reach, appearing on multiple platforms including television, newspapers, billboards across the country, and even online through its official website.
What does it show? The “Jago Grahak Jago” campaign, which translates to “Wake Up Consumer Wake Up”, is an initiative launched by the Department of Consumer Affairs under the government of India in 2005.
The campaign’s objective is to raise awareness about consumer rights and to curb malpractices by merchants.
Why do you think it is useful? This campaign is beneficial as it not only enlightens consumers about their rights but also offers them a platform to voice their complaints. It has set up a consumer forum and a consumer court to handle consumer cases.
The campaign has gained mass popularity and has been able to reach out to consumers quickly by providing various helpline numbers.
How do you feel about it? Personally, I find the “Jago Grahak Jago” campaign to be empowering and insightful. It not only educates consumers about their rights but also equips them with the necessary tools to safeguard these rights. This sets it apart from other campaigns and leaves a lasting impression.
Conclusion: Overall, “Jago Grahak Jago” is more than just a campaign; it’s a movement that has transformed the consumer landscape in India.
IELTS Speaking Part 3 : Follow up Questions
Here some examples of follow up questions that you may asked during your speaking part 3 by examiner related to cue card “describe a good advertisement that you think is useful”.
1. What do you think of online advertising? Online advertising can be both useful and annoying. It helps us discover new products and services, but sometimes the ads can be too many and intrusive. It’s important for advertisers to find a balance so that it doesn’t disrupt our online experience too much.
2. Are there any great online advertisements? Yes, there are many great online advertisements! Some of them use catchy jingles and colorful visuals to grab our attention, while others tell heartwarming stories that make us feel happy. These ads are clever and make us want to buy the products they are promoting.
3. What do people usually buy? People usually buy clothes and electronic products online as there are great deals available on them. I personally bought an Iphone last year during the great Indian festival sale on Amazon. It was approximately Rs. 5000 cheaper as compared to the one available at the Apple store.
4. Why does buying new things make people happy? Buying new things makes people happy because it gives them a feeling of excitement and joy. When we get something new, it can make us feel special and proud. It’s like a little gift to ourselves, and it can bring happiness and satisfaction to our lives.
5. Do people watch useless advertisements in this day and age? People often watch advertisements, even if they might seem useless, because sometimes they show us things we didn’t know existed. Some ads are funny or entertaining, so people watch them for fun. Sometimes, even if we think an ad is useless, it might still catch our attention, and we end up remembering the product or brand.
6. Do you think there is too much advertising in our daily lives? Yes, there is a lot of advertising in our daily lives. Sometimes, it can be annoying because we see ads on TV, on our phones, and even on the streets. It can be overwhelming, and some people may wish for less advertising so they can have more peace
7. Why do some people hate advertisements? People do not like advertisements while they are watching a program because ads break the continuity. Another annoying factor is that most of the ads are very repetitive and there is nothing new. But the fact remains that if there are no advertising agencies to sponsor the programs we will not be able to watch good programs.
8. Do people usually buy stuff after watching advertisements? Yes, definitely many people buy the products after they watch an ad. Many of the advertisements are very innovative as well as informative these days. An advert can lure a wide range of people, from small children to the senior citizens.
9. Is music useful in advertising? Yes, music adds life to the ad. Music can add meaning to anything and so music is useful in ads. For example, some jingles keep ringing in your ears even after the ad is over. So, the purpose of ad is fulfilled.
10. What are advantages of TV advertisements? How about internet advertisements? TV ads have both audio and video component. So, these give visual reminders of the products and that is what sells the products. Internet ads can be skipped and it is optional and upto the user whether to view them or not.
11. Where usually do we see adverts? We see ads all around us – on TV, on radio, on roadsides, in newspapers, in magazines, on the internet, on phones and as flyers.
12. Are there any advertisements at school? Sometimes, supermarkets and fast food outlets give money to schools and open their outlets in schools. This is a way of advertising their products.
13. Are there some inappropriate adverts, like that of a condom? There are some inappropriate ads, like the ad of some perfumes, which imply that if a boy wears that perfume, girls will flock around him, and the ads of some drinks like coke and pepsi. The ad of condoms is not inappropriate in my opinion. It is an important step in sex education.
14. Why does the government allow such ads? Government allows such ads, because these ads spend a lot, which boosts the economy. Not only does the government earn, the people working in these ads also earn a lot.
15. Do you think it is bad for children? Yes, sometimes children are lured to buy such things, but I feel that parents can play a very positive role by keeping an eye on their children and guiding them what is right or wrong.
16. Do parents complain about it? Yes, parents complain about it at times, but the advantages these ads are giving to the country, are much more than the negative effects of these ads.
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