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Complete the notes below. Write ONE WORD ONLY for each answer.
Developing Food Trends — The growth in interest in food fashions started with (1) of food being shared on social media. — The UK food industry is constantly developing products which are new or different. — Influencers on social media become ‘ambassadors’ for a brand. — Sales of (2) food brands have grown rapidly this way. — Supermarkets track demand for ingredients on social media. — Famous (3) are influential.
Marketing campaigns The avocado: — (4) were invited to visit growers in South Africa. — Advertising focused on its (5) benefits.
Oat milk: — A Swedish brand’s media campaign received publicity by upsetting competitors. — Promotion in the USA through (6) shops reduced the need for advertising. — It appealed to consumers who are concerned about the (7)
Norwegian skrei: — has helped strengthen the (8) of Norwegian seafood. — Ethical concerns
Quinoa: — Its success led to an increase in its (9) . — Overuse of resources resulted in poor quality (10) .