Cambridge IELTS 20 Academic Listening Test 2 - Section 4

Developing Food Trends

— The growth in interest in food fashions started with (1) of food being shared on social media.
— The UK food industry is constantly developing products which are new or different.
— Influencers on social media become ‘ambassadors’ for a brand.
— Sales of (2) food brands have grown rapidly this way.
— Supermarkets track demand for ingredients on social media.
— Famous (3) are influential.

Marketing campaigns

The avocado:
— (4) were invited to visit growers in South Africa.
— Advertising focused on its (5) benefits.

Oat milk:
— A Swedish brand’s media campaign received publicity by upsetting competitors.
— Promotion in the USA through (6) shops reduced the need for advertising.
— It appealed to consumers who are concerned about the (7)

Norwegian skrei:
— has helped strengthen the (8) of Norwegian seafood.
— Ethical concerns

Quinoa:
— Its success led to an increase in its (9) .
— Overuse of resources resulted in poor quality (10) .