IELTS Rewind
Speaking Part 22 minutes

Describe an advertisement which introduced a product you have seen

By Parth
June 29, 2025
Describe an advertisement which introduced a product you have seen
Cue Card Topic

Describe an advertisement which introduced a product you have seen. You should say:

  • When and where you saw the advertisement
  • What was the product
  • How you liked the advertisement
  • And explain how you felt about it

💡 You have 1 minute to prepare and should speak for 1-2 minutes.

Sample Answer

When and where you saw the advertisement?

A few months ago, I came across a captivating advertisement while browsing through my social media feed. It was a sunny afternoon in Delhi, and I was relaxing at home, scrolling through Instagram. The ad popped up unexpectedly, catching my attention with its vibrant colors and engaging visuals. The advertisement was for a new smartphone model from a popular brand that had just launched in India.

What was the product?

The product being advertised was the latest smartphone, the XYZ Pro, which boasted an impressive camera, long battery life, and sleek design. The ad highlighted its unique features, especially the camera's capability to take stunning low-light photos and its advanced AI functionalities. The phone was presented as not just a device but a companion for capturing moments and enhancing everyday life.

How you liked the advertisement?

What I particularly liked about the advertisement was its creativity and relatability. The commercial featured real-life scenarios where people were using the smartphone to connect with friends and family, showcasing genuine emotions. The lively music and dynamic editing made it not just an ad but a mini-story that resonated with viewers. I found the visuals to be striking, with bright colors and engaging transitions that kept me hooked until the end.

And explain how you felt about it.

After watching the ad, I felt a sense of excitement and curiosity about the product. It made me consider the possibilities of owning the XYZ Pro, imagining how it could enhance my photography and daily communication. The ad effectively employed emotional appeal, making me feel connected to the product and its potential impact on my life. I even shared the ad with friends, encouraging them to check it out, which, I believe, speaks volumes about how effective the advertisement was.

Follow-up Questions (Part 3)

Where do you often see advertisements?

I often see advertisements in a variety of places, both online and offline.

On social media platforms like Instagram and Facebook, ads are tailored to my interests, making them more relevant.

Additionally, traditional media such as newspapers and television still play a significant role in advertising.

Billboards and hoardings are also common sights, especially in bustling cities like Mumbai, capturing the attention of passersby.

Moreover, I frequently encounter ads during my daily commute, whether on buses or subway stations.

What are the benefits of advertising?

Advertising serves several important purposes that benefit both consumers and businesses.

Firstly, it informs consumers about new products and services available in the market, helping them make informed choices.

Secondly, effective advertising can foster brand awareness and loyalty, encouraging customers to choose a specific brand over others.

Moreover, advertising stimulates competition, which can lead to better quality products and lower prices.

Lastly, it can enhance the economy by driving sales and creating jobs in marketing and advertising sectors.

Are advertisements good or bad for children?

Advertisements can have both positive and negative effects on children.

On one hand, they can be informative, teaching children about healthy habits and educational products.

However, on the other hand, many advertisements promote unhealthy foods or unrealistic lifestyles, which can negatively influence children's choices and self-image.

It's crucial for parents to guide their children in understanding advertisements critically.

Ultimately, the impact of advertising on children largely depends on the content and the context in which they are exposed.

How does advertising affect people?

Advertising has a profound impact on people's perceptions and behaviors.

It shapes consumer preferences by creating desire for products and services through emotional appeals.

Moreover, advertisements can influence societal norms and trends, promoting certain lifestyles or ideals that people may aspire to.

Additionally, advertising can create a sense of urgency, prompting individuals to make quicker purchasing decisions.

Overall, the effects of advertising can be both positive and negative, depending on the message it conveys and the values it promotes.

Speaking Part 2 Tips
  • • Use the 1-minute preparation time to make notes and organize your thoughts
  • • Speak for the full 1-2 minutes - don't stop too early
  • • Use past tense when describing experiences or events
  • • Include specific details and examples to make your answer interesting
  • • Practice transitions between different points in your answer
  • • Stay calm if you can't think of a perfect example - any relevant story works