Cambridge IELTS 20 Academic Listening Test 2 - Section 4

Complete the notes below.

Write ONE WORD ONLY for each answer.

Developing Food Trends

The growth in interest in food fashions started with (1) of food being shared on social media.

The UK food industry is constantly developing products which are newor different.

Influencers on social media become ‘ambassadors’ for a brand.

Sales of (2) food brands have grown rapidly this way.

Supermarkets track demand for ingredients on social media.

Famous (3) are influential.

Marketing campaigns

The avocado:

— (4) were invited to visit growers in South Africa.

— Advertising focused on its (5) benefits.

Oat milk:

— A Swedish brand’s media campaign received publicity by upsetting competitors.

— Promotion in the USA through (6) shops reduced the need for advertising.

— It appealed to consumers who are concerned about the (7)

Norwegian skrei:

— has helped strengthen the (8) of Norwegian seafood.

— Ethical concerns

Quinoa:

— Its success led to an increase in its (9) .

— Overuse of resources resulted in poor quality (10) .