Tourism in the Age of Social Media: Photos vs Real Experiences

More and more people nowadays visit well-known places mainly to take photographs of themselves, without paying much attention to the place. Why do you think this is happening? Is this a positive or a negative development?

In recent years, an increasing number of tourists have been visiting famous landmarks primarily to take photographs of themselves, rather than to appreciate the sites themselves. This phenomenon is largely driven by the influence of social media and changing attitudes towards travel. While it has some benefits, I believe the trend is largely negative.

One reason for this behaviour is the rise of social media platforms such as Instagram and TikTok, where sharing travel photos has become a way of gaining attention and validation. For many, capturing a picture at a well-known site is less about experiencing the culture and more about proving that they have been there. Another factor is the modern emphasis on speed and convenience, where travellers prefer quick snapshots over meaningful exploration.

Although this trend allows people to document their journeys and inspire others to travel, its drawbacks outweigh the advantages. When tourists focus solely on photographs, they miss opportunities to engage with local history, traditions, and communities. This reduces cultural appreciation to superficial consumption. Furthermore, overcrowding at popular sites is often worsened by large numbers of visitors seeking only the “perfect shot,” which can damage the environment and diminish the experience for others.

In conclusion, the tendency to prioritise photographs over genuine experiences is largely a negative development. While it helps people share their travels, it undermines cultural understanding and contributes to over-tourism. Travelling should be about learning and appreciating, not just capturing images.